Published on April 22nd, 2014 | by Greg

Touch Time: A Simpler Digital Watch From Phosphor

More than eighteen months ago, backers pledged over six times the goal for a Kickstarter project, tallying up over $314,000 for a nifty new take on the classic wristwatch. Working with former Nike designer Stefan Andrén, this is a timepiece that blurs the lines, and they call it the “next generation of digital watches”. From the same company that made previous watches one of the most interesting uses for e-ink technology, this one isn’t really a smartwatch, as it doesn’t connect to your phone, won’t check your email or allow you to send text messages.

The Phosphor Touch Time is most easily defined by what is missing- there are no physical buttons to press, and it lacks the tracking, monitoring, and wireless technologies like Bluetooth that have made the wearable category so hot. We’ve seen recent fitness watches in every shape and size, though few have the charm or style of classic analog pieces. And even as digital watches pile on more and more features- GPS, altimeter, thermometer, barometer, compass- many people just want to stick to the basics but appreciate a little bit of technology too. The Touch Time allows you to select a few different ways to view time passing- up to 12 different dial schemes- and only a few other tools, like an alarm and a basic calendar, calculator, and stopwatch/timer.

The screen uses an LCD display, and the watch is water resistant. Plus, unlike any smartwatch, this one features a battery that will last a year or so, and is user replaceable (the Touch Time uses traditional coin cell batteries). We found the display to be easy to read in most conditions, and liked that a backlight is included, and the size about right- a bit small for some men, but a good fit for a watch that is aimed at both genders. The user interface is cool, but using gestures and swiping does get a bit old, as the watch isn’t quite as responsive as newer phones or devices- it feels a bit like last-generation technology. The silicone band is basic but fine- ours was black, but lots of colors are available, including blue, white, pink, and red. There are also two different stainless steel band versions as well.

For around $160, it’s not the most capable or the beautiful timepiece, but it will get your friends asking about the weird screen on your wrist that you keep swiping at. Cute and clever, it’s also quite functional. Available now, online and in stores.

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About the Author

Greg dreamed up the idea for the Truly Network while living in Hawaii, which began with a single site called TrulyObscure. In 2010, when advertisers and readers were requesting coverage beyond the scope of that site, TrulyNet was launched, reaching a broader audience over a variety of niche sites. Formerly the head technology correspondent for the Des Moines Register at age 16, he has since lived and worked in five states and two countries, helping a list of organizations and companies that includes the United States Census Bureau, TripAdvisor, Events Photo Group, Berlitz, and Computer Geeks. He also served as the Content Strategy Manager for HearPlanet, a multi-platform app that has reached over a million users and has been featured in the New York Times, Hemispheres Magazine, National Geographic Adventure, Fox Business News, PC Magazine, and even Apple’s own iPhone ads. Greg has written as a restaurant critic and feature journalist for a number of national and international publications, including City Weekend Magazine, Red Egg Magazine, the Newton Daily News, Capital Change Magazine, and an arm of China Daily, Beijing Weekend. In addition, he has served as a consulting editor for the Foreign Language Press of Beijing, as well as a writer and editor for the George Washington University Hatchet, the school newspaper of his alma mater. Originally from Iowa, Greg is currently living in the West Village of Manhattan.

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