Published on May 4th, 2014 | by Greg

Twist And Shoot: MindShift’s rotation180 Panorama Backpack

The key talent of any photographer is finding the right equipment- it’s what really makes the difference between a professional and an amateur with a smartphone and a decent eye. And once you’ve got a solid DSLR body, a couple of key lenses, a tripod or monopod, and perhaps an external flash, it’s time to find a place to store it all. And here it gets even trickier, since chances are you’ll need a couple of options to fit different circumstances. If you need something hardshell or waterproof or a shoulder bag, then today’s item isn’t the best fit- but anyone looking to travel, hike, or in need of a backpack ideal for the photographer on the go should check out this cool piece of gear.

The MindShift Rotation 180 Degree Panorama Backpack is a new take on a classic, created in part by a veteran of one of our favorite photo accessory companies, ThinkTank. Weighing in at only 2.9 pounds empty, this backpack looks and feels like a backpack, not some hybrid monstrosity. There’s a hydration reservoir, which can hold up to 3 liters of water, a seam-sealed rain cover for those heading out in inclement weather, and an easy place to attach your tripod. Plus, pockets keep your smaller extras handy, like memory cards or batteries or your phone, plus in addition to space for your camera stuff, there is room for a light jacket or sweater, hat, gloves, and even a small lunch or snack.

But the coolest feature of the Rotation 180 is the hip belt, a specially made rotating ‘beltpack’ for quick access to trail mix, maps, or your passport. It snaps into place with a magnetic tab, meaning you won’t find it twisting into your way. An iPad or other tablet can fit snugly and safely inside as well, and we found the overall bag to be well-built and nicely designed, stable as long as you placed your camera in right and with weight balanced and distributed evenly. And it offers a ton of space, more than 1300 cubic inches. Plus, the beltpack might sound small, but can carry a ton, and can even be used on its own.

The MindShift rotation180 caught us off-guard, solving several of the issues that plague camera bags and have kept us switching between many. It’s good-looking, available in black but also a very nice shade of blue, with plenty of padding on the shoulder straps for daylong comfort, as well as sternum straps for stability. If access to your gear while on the go is critical- or even handy- then this is the bag that might become your best friend. Available online and in stores for around $200.

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About the Author

Greg dreamed up the idea for the Truly Network while living in Hawaii, which began with a single site called TrulyObscure. In 2010, when advertisers and readers were requesting coverage beyond the scope of that site, TrulyNet was launched, reaching a broader audience over a variety of niche sites. Formerly the head technology correspondent for the Des Moines Register at age 16, he has since lived and worked in five states and two countries, helping a list of organizations and companies that includes the United States Census Bureau, TripAdvisor, Events Photo Group, Berlitz, and Computer Geeks. He also served as the Content Strategy Manager for HearPlanet, a multi-platform app that has reached over a million users and has been featured in the New York Times, Hemispheres Magazine, National Geographic Adventure, Fox Business News, PC Magazine, and even Apple’s own iPhone ads. Greg has written as a restaurant critic and feature journalist for a number of national and international publications, including City Weekend Magazine, Red Egg Magazine, the Newton Daily News, Capital Change Magazine, and an arm of China Daily, Beijing Weekend. In addition, he has served as a consulting editor for the Foreign Language Press of Beijing, as well as a writer and editor for the George Washington University Hatchet, the school newspaper of his alma mater. Originally from Iowa, Greg is currently living in the West Village of Manhattan.

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