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Published on October 16th, 2014 | by Greg

Catch All Of The Action With Polaroid’s Cute Cube

It’s hip to be square. And perhaps it has been for a while, considering the hipster design of Instagram’s square photos comes directly from the past. Sure, your screens may all be rectangular, but that doesn’t mean your camera has to be. And connecting the threads is a company that brought instant photography to popular culture.

Polaroid might be best known for their old-school gear, but their latest product is as advanced as it gets. Simply called the Polaroid Cube, it’s an action camera that shrinks everything down to a tiny package. And it actually takes a product category that tends towards boring and masculine and makes it stylish and approachable instead. It even seems- dare we say it- friendly. A giant recording button makes it easy to use, though there aren’t more advanced features like wireless viewing or a remote.  There’s even a mounting magnet in the box, an accessory that makes sense and is very useful because the unit is so light. But we wouldn’t suggest attaching it to, say, a car.

The basic specs are pretty standard for an action camera- it’s shockproof and weatherproof, but not totally waterproof (a separate case is available). It can shoot 30 frames per second at 1080p with a six megapixel image sensor, and some built-in digital image stabilization tech helps improve your footage. A 124 degree wide angle lens captures plenty without too much fisheye distortion, and the battery lasts a solid 90 minutes. Micro SD cards allow you to store up to 32 GB of fun. Plus, there are plenty of mounting options, including the unusual but adorable monkey stand (and more traditional bike and helmet solutions). Video quality is pretty average- a little grainy and the low light performance is nothing spectacular- but colors were excellent and everything was crisp and sharp.

Intuitive controls and great video make for one of our favorite action cameras on the market. The included cable is ridiculously short, and the memory card slot is a little sensitive. But those are pretty small downsides provided you know what you’re getting- a fairly no-frills, cute and clever action cam for the rest of us since just about anyone can afford the reasonable $99 price tag.

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About the Author

Greg dreamed up the idea for the Truly Network while living in Hawaii, which began with a single site called TrulyObscure. In 2010, when advertisers and readers were requesting coverage beyond the scope of that site, TrulyNet was launched, reaching a broader audience over a variety of niche sites. Formerly the head technology correspondent for the Des Moines Register at age 16, he has since lived and worked in five states and two countries, helping a list of organizations and companies that includes the United States Census Bureau, TripAdvisor, Events Photo Group, Berlitz, and Computer Geeks. He also served as the Content Strategy Manager for HearPlanet, a multi-platform app that has reached over a million users and has been featured in the New York Times, Hemispheres Magazine, National Geographic Adventure, Fox Business News, PC Magazine, and even Apple’s own iPhone ads. Greg has written as a restaurant critic and feature journalist for a number of national and international publications, including City Weekend Magazine, Red Egg Magazine, the Newton Daily News, Capital Change Magazine, and an arm of China Daily, Beijing Weekend. In addition, he has served as a consulting editor for the Foreign Language Press of Beijing, as well as a writer and editor for the George Washington University Hatchet, the school newspaper of his alma mater. Originally from Iowa, Greg is currently living in the West Village of Manhattan.



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