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Published on May 18th, 2017 | by Greg

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Cat Control: SureFeed’s Microchip Pet Feeder

If you don’t have pets- or if you have only one- then today’s product is not built so much with your household in mind. To be honest, if you have kids you may wish you could microchip them and help solve some of the same issues, restricting their diet and ensuring that no one steals food. But this is a solution to a specific set of problems, built for anyone who has multiple pets who may steal food from one another, or for pets with special diets.

The SureFeed Microchip Pet Feeder is a nifty answer to a question that has probably bugged cat and dog owners worldwide- how can i prevent Fritz (in our case) from eating food for Heddy, and vice versa. It’s compatible with all ID microchips worldwide, but if one or more of your pets aren’t chipped, you can also use a SureFlap RFID collar tags. And it works perfectly well with wet or dry food too. Setup is pretty simple- just get one cat a time to the bowl- and even if your pet’s tag has migrated or moved a bit, the sensor is still strong enough to read it and respond quickly. There are some training steps that help get them used to the movement and system, with the lid/cover in various states, to help teach them how it works. Some cats will get through them quickly, others might take a bit.

The SureFeed looks like something out of a science fiction film, and initially our cats seemed a little skeptical of eating out of this space-age contraption. The bowls are plastic too, rather than glass or ceramic, but are easy to clean. Batteries are not included; you’ll need four C cells which should last about six months (and help add some weight to keep it steady too). Once everyone is trained, we liked that you can adjust the delay before the lid closes, to help prevent really fast snatches or a lid closing and confusing, say, a cat who stops snacking for a moment.

In case you’ve got a whole lot of different pets, the unit can remember up to 32 of them (though there’s not really space to feed them all). And a sealed bowl has some additional benefits, like keeping flies away and helping keep food fresh. There are additional accessories you can pick up separately, like colored bowls and mats as well. Available for $139.99 online and in stores, the SureFeed Microchip Pet Feeder is a perfect way to help address a thorny problem in any multi-pet family.

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About the Author

Greg dreamed up the idea for the Truly Network while living in Hawaii, which began with a single site called TrulyObscure. In 2010, when advertisers and readers were requesting coverage beyond the scope of that site, TrulyNet was launched, reaching a broader audience over a variety of niche sites. Formerly the head technology correspondent for the Des Moines Register at age 16, he has since lived and worked in five states and two countries, helping a list of organizations and companies that includes the United States Census Bureau, TripAdvisor, Events Photo Group, Berlitz, and Computer Geeks. He also served as the Content Strategy Manager for HearPlanet, a multi-platform app that has reached over a million users and has been featured in the New York Times, Hemispheres Magazine, National Geographic Adventure, Fox Business News, PC Magazine, and even Apple’s own iPhone ads. Greg has written as a restaurant critic and feature journalist for a number of national and international publications, including City Weekend Magazine, Red Egg Magazine, the Newton Daily News, Capital Change Magazine, and an arm of China Daily, Beijing Weekend. In addition, he has served as a consulting editor for the Foreign Language Press of Beijing, as well as a writer and editor for the George Washington University Hatchet, the school newspaper of his alma mater. Originally from Iowa, Greg is currently living in the West Village of Manhattan.



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