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Published on March 15th, 2012 | by Greg

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SXSW 2012: A Universe of Film And Music

We’ve been posting social media updates from Austin, Texas, where the South by Southwest Festival continues. There’s been a bit of everything this year, as we’ve enjoyed amazing free shows and fantastic food, and crowds that are full of interesting people. Our coverage will continue after the show, once we’ve had a chance to process some of the SXSW Interactive sessions.

In the meantime, though, we wanted to share the latest news on Film, which just announced the 2012 Award Winners. And we also wanted to follow up our coverage of music from last year and our wrap-up with a short preview of what’s to come this year.

SXSW Film kicked off with Cabin in the Woods, the upcoming film from Joss Whedon and has continued through hundreds of feature films and animated and live action shorts. In fact, according to the latest press release, the 2012 SXSW Film Festival hosted a total of 132 features, consisting of 74 world premieres, 17 North American premieres and 11 U.S. Premieres, with 58 films from first-time directors. 138 shorts also screened, and there were a record number of overall submissions- over 5,300- a seven percent increase over 2011!

The 2012 SXSW Film Festival Award Winners included Beware of Mr. Baker (Jury Award for Doc Feature), Gimme The Loot (Jury / Narrative Feature), as well as three Performance Awards: Jamie Chung for Eden, Besedka Johnson for Starlet, and Nico Stone for Booster. Audience Awards went to Bay of All Saints and Eden. And we were happy to see Battles take their music video for “My Machines” to an award.

There are many other awards as well, for everything from Excellence in Poster Design (winner: Man & Gun), and even Title Design (winner: Les Bleus de Ramville). There are even seven other awards for shorts in different categories! The complete list can be found online, and congratulations to all of the winners!

Finally, this year’s music lineup is immense. A few that you should definitely check out are:

  • The Shins – Free riverside show!
  • Dinosaur Jr. – After nearly 30 years, they still rock.
  • Norah Jones – She’s always amazing live.
  • Fiona Apple – Again, a great voice, and a comeback in the making.
  • Alabama Shakes – Three shows mean three chances to catch this soul group.
  • Magnetic Fields – You can’t help but love the combination of cello, ukulele, acoustic piano and guitar, harmonium, and oddball synths and toy instruments.
  • Miike Snow – Huge hits from their debut album, and a soon-to-be-released follow up that we hear is solid.
  • Emily Wells – You might not know her, but you should- vocal loops, classical skills, and serious beats.

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About the Author

Greg dreamed up the idea for the Truly Network while living in Hawaii, which began with a single site called TrulyObscure. In 2010, when advertisers and readers were requesting coverage beyond the scope of that site, TrulyNet was launched, reaching a broader audience over a variety of niche sites. Formerly the head technology correspondent for the Des Moines Register at age 16, he has since lived and worked in five states and two countries, helping a list of organizations and companies that includes the United States Census Bureau, TripAdvisor, Events Photo Group, Berlitz, and Computer Geeks. He also served as the Content Strategy Manager for HearPlanet, a multi-platform app that has reached over a million users and has been featured in the New York Times, Hemispheres Magazine, National Geographic Adventure, Fox Business News, PC Magazine, and even Apple’s own iPhone ads. Greg has written as a restaurant critic and feature journalist for a number of national and international publications, including City Weekend Magazine, Red Egg Magazine, the Newton Daily News, Capital Change Magazine, and an arm of China Daily, Beijing Weekend. In addition, he has served as a consulting editor for the Foreign Language Press of Beijing, as well as a writer and editor for the George Washington University Hatchet, the school newspaper of his alma mater. Originally from Iowa, Greg is currently living in the West Village of Manhattan.



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